Technologies

Video encoding

The power of the Media engine inside Apple silicon chips

A revolutionary architecture

The media engine in Apple's processors, such as those in the M2 series, is highly regarded for video encoding due to its specialized architecture and efficiency. This dedicated hardware is optimized for handling complex video encoding tasks, which involves compressing video files into specific formats like H.264 and HEVC (H.265). The integration of this media engine into Apple's silicon results in a seamless, powerful video encoding experience, which is a significant advantage for users engaged in video production and multimedia tasks.

Framework

Metal

Metal powers hardware-accelerated graphics by providing a low-overhead API, rich shading language, tight integration between graphics and compute.

Apps

FinalCut Pro

Combines revolutionary video editing with powerful media organization and incredible performance to let you create at the speed of thought.

Apps

DaVinci Resolve

The world’s only solution that combines editing, color correction, visual effects, motion graphics and audio post production all in one software.



Video encoding is best on Mac

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